There is a stereotypical image of what a PR professional does—it’s organising press trips for an illustrious travel brand, hosting events for exciting tech launches or organising photo shoots for…

Getting new eyes on your campaign will help a lot. There’s nothing worse than having one campaign looming over you that you don’t know where you’re going with it. A…

TikTok exploded during lockdown, quickly gaining momentum with its authentic, informative, and funny user-generated content, connecting users at a time when we needed it most. Since then, many brands have…

Interestingly, retailers in health & beauty, fashion, electrical, and home saw increased sales as more people stayed at home and invested in personal and home improvement. With this rising popularity,…