Case study

Develop professional website for flight club training center

Mr. and Mrs. Smith LLC designed and developed a modern, professional website for a Flight Club Training Center, focusing on both user experience and functionality. The site features online application forms integrated with DocuSign for seamless certificate requests, detailed information about the team, aircraft fleet, and available training programs. Visitors can explore class schedules, training options, and apply online with ease. The result is a sleek, responsive platform that streamlines student enrollment and showcases the club’s offerings in a clear, engaging way.

Project Overview

Company Name: Kentucky Flight Training Center
Industry: Training Center
Service Provided: Web Design & Development
Project Timeline: Feb 2024 – Apr 2025

Flight Club Training Center approached us to upgrade their website to a professional, easy-to-navigate website to showcase their flight training programs, capture student leads, and increase online inquiries and form submissions with Docusign.

The Challenge

Their old website was outdated and not mobile-friendly

Their old website had an outdated design, lacked responsiveness on mobile devices, and failed to deliver a smooth user experience, making it difficult for potential students to access information or apply online.

There was no online form or clear call-to-action to capture prospective students

The previous website lacked essential features to support student engagement and lead generation. There was no online form or clear call-to-action, making it difficult for prospective students to express interest, ask questions, or begin the application process. This gap resulted in missed opportunities to connect with potential leads and limited the center’s ability to streamline enrollment. Without a direct and user-friendly way to capture inquiries, the website failed to support the center’s growth goals. Recognizing this, we implemented strategically placed call-to-action buttons and integrated an online form with DocuSign to simplify the application process and boost conversions.

Search engine visibility was poor, leading to very low organic traffic

The previous website had poor search engine visibility, which significantly impacted its ability to attract organic traffic. Key SEO elements such as meta tags, keyword optimization, and structured content were either missing or improperly implemented. As a result, the site ranked low on search engine results pages, making it difficult for prospective students to discover the training center online. This lack of visibility hindered growth and limited brand reach. To address this, we implemented SEO best practices across the site, optimized on-page content, and improved technical performance to enhance rankings and drive more qualified traffic.

Objectives

Design a modern, responsive website that aligns with aviation branding

We designed a modern, responsive website that reflects the professionalism and precision of the aviation industry. The layout, color scheme, and visual elements were carefully chosen to align with aviation branding, creating a sleek and trustworthy online presence across all devices.

Integrate lead capture forms for student inquiries and bookings.

We integrated user-friendly lead capture forms to streamline student inquiries and bookings. These forms allow prospective students to easily request information, schedule sessions, or begin the enrollment process, helping the center efficiently capture and manage new leads.

Improve website SEO structure for better Google visibility

We enhanced the website’s SEO structure by optimizing page titles, meta descriptions, headers, and URL structure. This improved the site’s visibility on Google, making it easier for potential students to find the training center through relevant search queries.

Our Solution

Research & Strategy

We reviewed competitors, created wireframes, and developed an SEO plan

In Phase 1, we conducted in-depth research by analyzing competitors, identifying industry trends, and understanding the target audience. Based on these insights, we created detailed wireframes to map out the site structure and user flow. We also developed a comprehensive SEO strategy to ensure the website would be optimized for search engines from the start.

Design

Built a clean, modern layout with intuitive navigation, aviation-themed imagery, and CTA buttons.

In Phase 2, we focused on creating a clean, modern design that reflects the professionalism of the aviation industry. The layout features intuitive navigation for a seamless user experience, aviation-themed imagery to reinforce branding, and strategically placed call-to-action buttons to guide users toward key interactions like inquiries and applications.

Development

Developed the site using WordPress, optimized for speed, mobile, and SEO

We developed the website using WordPress, ensuring it was fully optimized for speed, mobile responsiveness, and SEO. The site loads quickly across all devices, provides a smooth user experience, and is structured to perform well in search engine rankings.

Lead System Integration

Added inquiry forms connected to email and CRM with Docusign, Gift cards, get certificate and more

We implemented multiple custom forms, including inquiry forms connected to email and CRM for efficient lead management, a resume submission form for applicants, and DocuSign-enabled forms for secure digital signatures. Additionally, we added gift card functionality and a feature allowing users to generate and apply for training certificates directly through the website.

Implementation

The project was completed over a 3-month timeline, from initial planning to final launch. Our team included a web designer, WordPress developer, and SEO strategist working collaboratively to ensure a high-quality outcome. We used tools such as WordPress, Elementor for design, Yoast SEO for optimization, and Google Analytics for performance tracking.

Timeline

The project was successfully completed within a 3-month timeline, covering all phases from initial planning and strategy to full website design, development, and launch.

Web designer & developer

A skilled web designer and developer responsible for creating visually appealing, user-friendly websites that are responsive, functional, and optimized for performance across all devices.

WordPress Tools

WordPress is a powerful and user-friendly content management system (CMS) that allows for easy website creation, customization, and management. It’s widely used for building responsive, SEO-friendly websites with flexible design and functionality.

Elementor page builder

Elementor is a popular drag-and-drop page builder plugin for WordPress that allows users to design custom web pages without any coding. It offers a live visual editor, pre-designed templates, and a wide range of widgets and styling options, making it easy to create responsive, professional-looking websites. Elementor enhances design flexibility and speeds up the development process for both beginners and experienced developers.

Google Analytics

Google Analytics is a powerful web analytics tool that helps website owners track and analyze visitor behavior. It provides detailed insights into website traffic, user demographics, page performance, and conversion rates. By understanding how users interact with a site, businesses can make data-driven decisions to improve user experience, optimize content, and enhance marketing strategies. Google Analytics is essential for measuring website performance and achieving online goals.

DocuSign

DocuSign is a leading electronic signature platform that allows users to securely sign, send, and manage documents online. It streamlines the signing process by eliminating the need for physical paperwork, making it faster, more efficient, and legally binding. Widely used in industries like real estate, finance, and education, DocuSign enhances workflow efficiency, ensures compliance, and improves user experience with secure, cloud-based document handling.

Issue certificate online

We created a WooCommerce product that allows users to apply for a certificate by filling out an online form and paying the required fee. Once submitted, the website administrator verifies the applicant’s authenticity before the certificate is issued and sent to the provided email address. This process ensures security while offering a seamless, automated experience.

Gift Card

We implemented WooCommerce gift card functionality, allowing users to purchase and send digital gift cards directly through the website. Customers can choose the amount, add a personalized message, and have the gift card delivered via email—making it a convenient and flexible option for gifting flight training experiences.

Results

In just the first two months of implementing strategic improvements, the website saw impressive results. Inquiries increased by 140%, indicating a stronger connection with potential customers. Additionally, the bounce rate dropped by 35%, reflecting the enhanced user experience (UX) that kept visitors engaged longer. The site also saw significant gains in search engine visibility, with Google rankings improving for key target keywords like “flight school near me,” making it easier for prospective students to find the services.

inquiries increased by 240%

Within just two months, website inquiries surged by 240%, reflecting a significant boost in user engagement and lead generation. This growth indicates that recent marketing and design efforts effectively attracted and converted more visitors into potential customers.

Bounce rate dropped by 45%

The website’s bounce rate dropped by 45%, a clear sign that the improved user experience (UX) successfully encouraged visitors to stay longer and engage more deeply with the content. Streamlined navigation, faster load times, and a more intuitive layout played key roles in reducing early exits.

Client review

Working with “Mr and Mrs Smith LLC” was an excellent experience from start to finish. He quickly understood our vision for the website and brought it to life with precision and creativity. The new site is fast, mobile-friendly, and has already made a huge difference in how potential students engage with our academy. We’ve seen a noticeable increase in inquiries since launch, and our online presence feels much more professional. Highly recommend his services to anyone looking for quality web development!