Digital Marketing Experience
view-my-resume-button-2Jason Smith is a Branding and Marketing Executive with exceptional Luxury client-side experience. Jason’s experience stretches from Australia, to Africa and from the United States, to Europe and he is widely considered as a digital marketing expert. His strategic resourcefulness, online fluency, business acumen, and qualitative and quantitative analytical skills have helped generate proven results in brand awareness, as well as sales.
Currently, he is the VP Marketing for a software development company – Innovations International. Prior to this Mr. Smith was VP Marketing for Alliance Cost Containment, a financial efficiency company with 29 offices across the United States. At all times he also represented the Public Relations, Branding and digital marketing interests of several high-end clients and political figures based in the Kentucky area. As VP of Brand Management for ultra-elite Louisville based RéVive Skincare, a company with an embedded presence in top US retail outlets such as Neiman Marcus, Saks and Barneys, he dramatically increased the company’s net worth.
Prior to RéVive, Jason crafted strategy and branding for David Jones and managed the print and motion picture production studios of top Photographer/Director Stephane Sednaoui,. Smith ran preeminent model management company Boss Models for 11 years and was instrumental in creating the Male Super Model.
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Vice President, Digital Marketing
Louisville, KY November 2012 – Date
Created new website(s) for this software development company. Rebranded the suite of products so that the messaging was divided into different websites for b2c and b2b
Created social media channels with YouTube, FaceBook, Twitter, Linkedin and Pintrest; SEO (Search Engine Optimization) campaign, email marketing campaigns (with My Emma and Constant Contact) and unto 20,000 PURLs (Personal URLs). All trigger information as well as inquiries and leads flowed into the CRM (Pipeline) that I set up.
Shot and edited (in Final Cut Pro) Green-Screen movies showcasing the products’ benefits and solutions to pain.
Created podcast “commercials” using final cut pro and i-movie.
edited and integrated professional voice-overs for digital mediums.
re-designed UI (User Interface) for app and strategized marketing for this innovative b2c app.
Developed business plan content and presentations for 2nd round financing.
Alliance Cost Containment,
Vice President, Marketing
Louisville, KY January 2010 – November 2012
Created new website(s) for this franchised based financial efficiency company, stream-lining the message and increased the rate of sales prospect inquiries from around one per month to around one per day, a 3,000% increase.
Created an organic marketing campaign, centered around key search phrases, dramatically increasing awareness of both this contingency-based space and the brand.
Devised, initiated and implemented a social media campaign (that resulted in a LEO best corporate facebook friend award) through Linkedin.com, Twitter and Facebook.
Wrote white papers to position the brand as an expert in the Cost Reduction space, generating sales leads at a rate that the company had never seen before.
Featured the company in Business First’s Fast 50 awards, debuting at No.17, growth rate of 46-55%.
Expanded the brand awareness internationally and negotiatied contracts in India, Australia & Europe
Mr and Mrs Smith PR,
Louisville, KY July 2008 – Date
Acting as Chief Technology Partner I created and developed this local informational website/blog
Within just 1 year we had 50 part-time writers and views of up to 2,500 per day
Google ranked this site on page 1 within the first year.
Responsible for digital marketing of this Louisville based Doctor publicationCreated their regular online newsletter.
Dish on Market.
Created a social media campaign
Garnered dozens of separate stories covered by local print and TV press.
Increased sales by around 25%
and Dr Thomas J Haas
Created and implemented a cohesive branding plan for Louisville’s only luxury medi-spa.
Increased online referral rate by 34.5%
Re-branded and their color lipgloss line;
Developed “before and after”profiles, press releases and fact sheets .
Introduced the brand to distributors and press in around adozen countries
and key domestic retail outlets, including Sephora and Ulta
GreenwellKimberly Greenwell –
Candidate for Kentucky House of Representatives, 33rd District.
Responsible for online presence including Social Media and several websites.
Increased Twitter followers from 12 to nearly 1,500 in just 6 weeks.
Paid and Pro-Bono work for this candidate running for 2010 Mayor of Louisville.
Created website that is visually appealing
as well as user friendly and interactive.
MikeMooreMike Moore – Mayor of Jeffersonville, In.
Created unique and media enticing press releases and managed the resulting Kentucky and Indiana media interest.
Mr. Moore was elected mayor in November 2011.
what-logoWHAT.org – WellFleet Harbor Actors Theater.
Re-branded this MA. based actors theater and created new website,
highlighting new performances and
maximizing potential for new revenues.
ReVive Skin Care,
Vice President, Brand Management
Louisville, KY November 2006 – July 2008
(Laid off due to Company acquisition)
Developed new PR strategy to maximize exposure and awareness of the brand prior to acquisition; increased brand awareness by over 1,000% through integrated media, print, broadcast and celebrity endorsement
Expanded new website capabilities, increasing e-commerce revenues by 70.5% and generating over 25,000 new sales leads per year. Created an innovative method of collecting consumer data and statistics for the first time.
Responsible for all international contract negotiations. Increased the number of international point of sales from 23 countries to 38 countries and international revenues by 32%
Propelled the Company from No. 23 in the Louisville “Business First” top 50 Businesses to No. 4
Initiated, developed and negotiated a First Class Airline Amenity Kit program with the capacity to create approximately $7million in new sales
Successfully launched 7 new SKUS, each time increasing the record for most sales in first month of launch
ReVive Creative Portfolio
Vice President, Branding
New York, NY September 2005 – October 2006
(1 year fixed term contract)
Sourced, bought, created and launched a new line of optical wear of sophisticated urban designs with adrenaline-ready functionality including the world’s most advanced plastic polarized lenses
Conducted market research on emerging markets and set up Central American sales offices. Hired personnel and created back office standards and front store visual merchandising necessary for efficient running of satellite offices and stores
Responsible for coordinating Australian and American initiatives.
Tagada (Stephane Sednaoui),
Executive Studio Manager (Laid off due to down-sizing)
New York, NY August 2004 – September 2005
Responsible for the management of two high-profile photographic and movie production companies of top Photographer/Director Stephane Sednaoui, including business, financial, and legal aspects
Re-launched website, providing direction and management to designers and developers
Estimated production costs, wrote and concluded post-production wraps and invoicing for advertising and fashion editorial clients like Maybelline, Vogue, Elle, Anne Klein, and Hugo Boss
Line produced the Palm Pictures DVD of Sednaoui’s work as well as Lou Reed’s Walk on the Wild Side, Bjork’s Army of Me and U2’s Discoteque.
Boss Models Worldwide (resigned after 11 years) July1993 – July 2004
Re-branded male modeling as an integral photo shoot component, leading to the creation of the first male super model and a reputation as the top male model agency a title further evidenced by the “Male Supermodels of Boss Models” book becoming the best selling title of its category
Created the first online international model agency presence, including a fully interactive booking site and managed Public Relations of the Agency worldwide.
Boss Models, New Boss Models, New York, NY (Feb 2000 –July 2004)
COO and CFO
Responsible for all legal, financial, daily operations and technical facets of the company; supervised a team of twelve full-time employees and 200 models
Rebranded the Agency after the Advertising crash that resulted post September 11th in New York.
Increased sales by 29% by launching a commercial division and a plus-sized division
Managed a personally developed, online model booking system and approved all contracts
Responsible for all annual accounts including Balance Sheet, P&L and TB; process all corporate tax returns; oversee accounting and booking (sales) team
Boss Models, Cape Town, South Africa (Apr 1999 – Jan 2000)
Set up the office in 1995 and returned in 1999, on a full-time basis, as a member of the Board of Directors to administer all staffing decisions
Under my direction, company became the largest and most successful modeling agency.
Boss Models, London, UK (Jul 1993 – Apr 1999)
Conducted the opening of the London boutique office; managed all daily operations and staff
Propelled the company to its status as the top male modeling agency in the world and led to the acquisition of 8 of the top 10 male models.
Total Concept Security Ltd, London, UK February1994 – December 1996
Shareholder and Company Director
Expanded company operations to include private investigation and bodyguard services, in addition to physical security; oversaw all engineers and managerial staff
Bolingbrook Promotions Ltd, London, UK January 1994 – November 1996
Shareholder and Company Director
Processed all contracts for studio recordings and performances; supervised all managerial staff
Zeebra Distributions Ltd, London, UK March 1992 – October 1996
Shareholder and CFO
Implemented extensive growth and marketing strategy through Harrods Department Store in London for this import and export company with an exclusive UK license for HYP, an American brand of baseball caps;
Charity and Pro Bono Work in Louisville, KY
Louisville Lupus – created www.louisvillelupus.com and headed marketing and PR for Lousiville’s only voice for Lupus. Arranged for TV, radio, and printed press coverage.
Lupus Foundation of America – Marketing Chair for this national charity. Raised largest amount of any of the 40 teams and raised 26% of the total of all teams combined. Two years in a row.
Kentucky Humane Society – raised money through their Paws for Pets campaign.
Leukemia Society – Assisted campaign manager – in 2 separate fundraising campaigns and in recruiting Schools for Pennies for Patients campaign.
Conrad-Caldwell House – Chair of Marketing board; instrumental in the re-branding of this Historic Museum as well as produced their most successful events to date. Success rated in terms of attendance and press coverage.
Proficient in both Mac and PC; all Operating systems, Mac from OS 9 to Lion and Windows 3.1 to Windows 7.
Proficient in Office products – Word, Excel, Power Point.
Website construction and management. Proficient in Photoshop, Flash, After effects and
Dreamweaver – to CS5. Proficient in wordpress and webtree pro – online development tools for website creation and development.
Social media development
LAN management, Backup system management, incl. Virus & spyware protection.
Desktop IT management
Accounting software including Intuit Quickbooks.